Oryx is the co-driver in the rally car race of branding & design.

Moth is the scaffold for customer engagement building.


Oryx is the professional pseudonym of freelance graphic designer and art director Rich Higgins.

Rich has been in the design industry for over 15 years spanning print, digital and social for organizations, corporations and small businesses. He's collaborated with internal teams to design holiday creative that could be executed into thousands of variations. Ran around downtown St. Paul capturing the path of Alzheimers research for a capital campaign. Hopscotched through multiple cities auditing financial institution material to evaluate and strategize a stronger marketing position.  He's currently the Chair of the Solopreneurs Committee for the Minnesota Chapter of AIGA. 


Moth is the professional sobriquet of freelance customer advocacy consultant Angela Higgins.

After leading customer advocacy initiatives for the past 10 years at Code42 Calabrio, Inc. and Total Expert, I've decided to dive into the world of consulting by supporting technology companies looking to harness the power of their customer advocates. Whether you’re hoping to amplify the voice of your customers to build trust with prospects, grow your brand awareness by using authentic voices or strengthen relationships with your raving fans, I’d love to help. I have extensive experience mobilizing customer advocates for spotlight activities, leading customer events like user conferences and user groups, launching awards programs, managing engagement platforms, revving up online reviews, and more.



Art Direction
Branding & Identity Systems
Print & Digital
Experiential & Signage
Logos & Icons



Customer Advocacy Programming
Internal Communications
Event Managment
Media Relations
Public Relations
Web Content



© 2023 Oryx and Moth, LLC