MentorMate, a Minneapolis-based mobile and application development company sponsored an annual conference for digital professionals and industry experts called MobCon, short for Mobile Conference. The increasingly popular event sparked MentorMate to develop ancillary conferences for new markets and regions. As it’s credibility and attendance expanded the company wanted to raise it’s visual authority. I was part of the team tasked with refreshing the brand with the creative direction of designing an identity that was infinitely flexible yet advanced with a focus on the attendee experience. MobCon Digital Health the first of the conferences to sport the new branding. I touched every element of the launch collateral: signage, brochures, shirts, presentations, and user interface.